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Press Release Details

TD Ameritrade Launches AI-Powered Chat Bot Experience for WeChat in Hong Kong

August 21, 2018

Individual investors in Hong Kong can access market updates and investor education in English and simplified Chinese using WeChat

HONG KONG – TD Ameritrade Holding Corporation (Nasdaq: AMTD) is bringing financial market updates, investor education and research to retail investors in Hong Kong through WeChat, which recently hit 1 billion daily active users.1

Powered by artificial intelligence (AI) and backed by live human client service support, TD Ameritrade’s chat bot for WeChat is the first of its kind in Hong Kong. Retail investors in Hong Kong are now able to do their research, access market information, and get support through one of the most popular social and messaging platforms in Asia.

The announcement comes on the heels of the firm’s January 2018 launch of a new Hong Kong-based broker-dealer, TD Ameritrade Hong Kong Limited (“TD Ameritrade Hong Kong”)2, which enables retail investors to trade the U.S. markets through cutting-edge trading technology, low commission rates, free education and local customer service.

“WeChat is one of the leading social networks in Asia with a very engaged and big user base, so meeting Hong Kong investors there is a great way to make the U.S. equity markets more accessible,” said Sunayna Tuteja, head of strategic partnerships and emerging technologies at TD Ameritrade. “We’re excited to be launching an entirely native experience within the app that will take advantage of the best functionality WeChat offers, yet also be welcoming to new users.”

TD Ameritrade, a U.S.-based leader in trading technology and solutions for individual investors, has a proud history of innovation dating back to its founding in 1975. The firm was the first to introduce touch-tone phone trading, Internet trading, mobile device trading, and – most recently – the first to leverage artificial intelligence to offer U.S.-based clients trading via an automated chat agent.3

“Our Asia-based clients are eight times more active than our U.S. clients and place a third of their trades on a mobile device, which is significantly more than the quarter of trades placed on mobile by our U.S. clients,” said JB Mackenzie, managing director of TD Ameritrade Asia. “By delivering education through a mobile app like WeChat, local investors in Hong Kong have access to content that is rich in market information on a platform they know and love.”

By connecting with TD Ameritrade through WeChat, investors in Hong Kong can:

  • Get updates on U.S. markets, indices, sectors and currencies.
  • Get quotes and sector information presented in visual format with charts and graphs.
  • Track company events and trends.
  • Learn about investing with educational videos and get answers to frequently asked questions.
  • Utilize WeChat’s unique ‘Shake’ feature to help consumers discover and watch relevant education content.
  • Check account balances and positions.
  • Chat with an automated agent or a live human agent any time. 

The TD Ameritrade WeChat experience is the first available in English and simplified Chinese in Hong Kong.

Investors in the U.S. can currently connect with TD Ameritrade through third-party platforms including Facebook Messenger, Amazon Alexa, Apple Business Chat and Twitter Direct Message.

About TD Ameritrade Holding Corporation
TD Ameritrade provides investing services and education to more than 11 million client accounts totaling more than $1.2 trillion in assets, and custodial services to more than 6,000 registered investment advisors. We are a leader in U.S. retail trading, executing an average of more than 780,000 trades per day for our clients, more than a quarter of which come from mobile devices. We have a proud history of innovation, dating back to our start in 1975, and today our team of nearly 10,000-strong is committed to carrying it forward. Together, we are leveraging the latest in cutting edge technologies and one-on-one client care to transform lives, and investing, for the better. Learn more by visiting TD Ameritrade’s newsroom at www.amtd.com, or read our stories at Fresh Accounts.

Third-party firms mentioned above are separate from and not affiliated with TD Ameritrade, which is not responsible for their services or policies.

1https://www.businessinsider.com/wechat-has-hit-1-billion-monthly-active-users-2018-3

2TD Ameritrade Hong Kong Ltd. is registered with the Securities and Futures Commission (CE number BJO462) to carry out the regulated activities of dealing in securities and dealing in futures contracts and does not provide tax, legal or investment advice or recommendations. Regulated products are provided in Hong Kong by TD Ameritrade Hong Kong Ltd. and nothing in the published material is an offer or solicitation to conduct business in any other jurisdiction. TD Ameritrade is the trading name of TD Ameritrade Hong Kong Ltd. in Hong Kong.

3Sources: TD Ameritrade https://www.amtd.com/inside-td-ameritrade/our-history/default.aspx and https://www.amtd.com/newsroom/press-releases/press-release-details/2017/TD-Ameritrade-Enables-Trading-Through-Messenger/default.aspx

TD Ameritrade Holding Corporation

For Media:
Christina Goethe, 201-369-8510
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@TDAmeritradePR
or
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Investor Relations
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