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Press Release Details

TD Ameritrade Announces Personalized Portfolios: Tailored Investing, Your Way

May 30, 2018

Custom-made managed portfolios for self-directed investors pairing 1:1 in-person support with advanced tech-powered digital experience

OMAHA, Neb.--(BUSINESS WIRE)-- TD Ameritrade Holding Corporation (Nasdaq: AMTD) is further expanding its investment guidance line-up with the launch of Personalized Portfolios1– a highly customizable managed portfolio solution, giving investors a high-tech, right touch experience that considers their total wealth picture.

This press release features multimedia. View the full release here:

TD Ameritrade's Affluent Investors Survey infographic. (Graphic: Business Wire)

TD Ameritrade's Affluent Investors Survey infographic. (Graphic: Business Wire)

As many TD Ameritrade Retail clients do today, each Personalized Portfolios client will have a one-on-one relationship with a senior financial consultant at any of TD Ameritrade’s 360+ U.S. branches. In addition, those consultants will work in tandem with a credentialed portfolio consultant from TD Ameritrade Investment Management, LLC (“TDAIM”). These portfolio consultants will serve in a fiduciary capacity to construct tailored portfolios that express each client’s unique preferences as a self-directed investor at TD Ameritrade.

The Personalized Portfolios goal-based investing platform features an integrated digital dashboard that can give clients a one-stop view of all of their investments, including account aggregation, integrated goal-tracking, and performance for both TD Ameritrade and non-TD Ameritrade accounts.

“We’re giving investors a compelling ‘human-plus-digital’ guidance experience, made possible through our convenient, nationwide branch network and growing advanced technology capabilities,” said Peter deSilva, president of retail at TD Ameritrade. “Personalized Portfolios offers a fully customizable experience that fills a key gap in our client advice continuum. It addresses the needs of investors who are looking for more personalized investment advice but still want to remain involved in their investing decisions, and aren’t yet ready to delegate to an independent investment advisor.”

High-tech, right touch – full team of professionals + seamless digital experience delivers:

  • 1:1 in-person relationships and regular check-ins with a dedicated TD Ameritrade senior financial consultant;
  • Credentialed portfolio consultants from TDAIM, working with clients and senior financial consultants, to provide tailored portfolios that can take a client’s total wealth picture into account;
  • Opportunities to collaborate with TD Ameritrade professionals in other areas of interest, such as annuities, fixed income, trading, and investor education; and
  • Online and mobile dashboards that can display aggregated account details, progress to goals, and total wealth picture for both TD Ameritrade and non-TD Ameritrade accounts.

Personalized Portfolios – a unique portfolio on each client’s terms, including:

  • 163 model portfolio strategies covering 29 asset classes;
  • Custom portfolios of virtually any combination of non-proprietary active and passive investments, including cost-effective mutual funds and ETFs from leading fund providers;
  • Discretionary management of core portfolios by TDAIM;
  • Independent fund recommendations to TDAIM from the objective professionals at Morningstar Investment Management LLC;
  • Separately managed accounts (SMAs) with additional guidance available for specific strategies and preferences;
  • Specialized asset allocations (tax and socially aware);
  • Competitive, fee-based pricing with management fees at 90 bps or less2; and
  • $250,000 investment minimum.

A recent Affluent Investors Survey conducted for TD Ameritrade found that among investors with at least $250,000 in investable assets and who choose not to work with a financial advisor, nearly 4 in 10 (38 percent) cite their desire to stay in control of their investments. The survey also revealed that almost two-thirds (65 percent) of affluent investors consider it important to have a customized investment portfolio, outnumbering those who value customization in their homes (63 percent), vacations (57 percent), and food (30 percent).

Personalized Portfolios rounds out TDAIM’s existing continuum of services for self-directed investors who want more advice and guidance. Essential Portfolios, launched in 2017, is a fully digital robo-advisor platform, and Selective Portfolios, first introduced in 2004, offers a hybrid of digital and human advice. For investors who want more sophisticated, customized wealth management services, TD Ameritrade offers AdvisorDirect®, which refers high net worth clients to an independent registered investment advisor.

To learn more about Personalized Portfolios and other solutions for investors of all ages and experience levels at TD Ameritrade, visit one of our 360+ U.S. branches or

Before investing carefully consider the underlying fund’s objectives, risks, charges, and expenses. For a prospectus containing this and other important information about each fund, contact us at 888-310-7921. Please read the prospectus carefully before investing.

All investments involve risk, including loss of principal. Past performance does not guarantee future results. There is no assurance that the investment process will consistently lead to successful investing. Asset allocation and diversification do not eliminate the risk of experiencing investment losses.

Mutual funds are subject to market, exchange rate, political, credit, interest rate and prepayment risks, which vary depending on the type of mutual fund.

ETFs can entail risks similar to direct stock ownership, including market, sector, or industry risks. Some ETFs may involve international risk, currency risk, commodity risk, and interest rate risk. Trading prices may not reflect the net asset value of the underlying securities.

Separately managed accounts (SMAs) may be used to provide diversification or specialization within a particular sector of the market. Due to direct equity ownership, equity only SMAs can entail market, sector or industry risks, as well as international risk, currency risk, commodity risk and interest rate risk. Please consult a tax advisor to determine if the potential tax benefits are appropriate for your portfolio. TD Ameritrade Investment Management is not affiliated with any of the SMA managers.

Advisory services are provided by TD Ameritrade Investment Management, LLC (“TD Ameritrade Investment Management”), a registered investment advisor. Brokerage services provided by TD Ameritrade, Inc. TD Ameritrade Investment Management provides discretionary advisory services for a fee. Risks applicable to any portfolio are those associated with its underlying securities. For more information, please see the Disclosure Brochure (Form ADV Part 2A)

Under no circumstances should participation by a certain independent advisor in AdvisorDirectbe considered an endorsement or recommendation by TD Ameritrade for that particular independent advisor. Brokerage transactions executed through TD Ameritrade are subject to standard transaction charges. Minimum asset level required.

About TD Ameritrade Holding Corporation
TD Ameritrade provides investing services and education to more than 11 million client accounts totaling $1.2 trillion in assets, and custodial services to more than 6,000 registered investment advisors. We are a leader in U.S. retail trading, executing an average of more than 940,000 trades per day for our clients, nearly a quarter of which come from mobile devices. We have a proud history of innovation, dating back to our start in 1975, and today our team of 10,000-strong is committed to carrying it forward. Together, we are leveraging the latest in cutting edge technologies and one-on-one client care to transform lives, and investing, for the better. Learn more by visiting TD Ameritrade’s newsroom at, or read our stories at Fresh Accounts.

About Morningstar Investment Management LLC
Morningstar Investment Management LLC is a registered investment advisor and subsidiary of Morningstar, Inc. Morningstar Investment Management provides consulting services to TD Ameritrade Investment Management, LLC by providing recommendations to it regarding asset allocation targets and selection of securities; however, TD Ameritrade Investment Management retains the discretion to accept, modify or reject Morningstar Investment Management’s recommendations. Morningstar Investment Management selects securities from the universe of investments made available through TD Ameritrade. In performing its services, Morningstar Investment Management may engage the services of its affiliate, Morningstar Investment Services LLC, a registered investment advisor and subsidiary of Morningstar Investment Management. Neither Morningstar Investment Management nor Morningstar Investment Services is acting in the capacity of advisor to TD Ameritrade’s clients. Asset Allocation target allocations are subject to change without notice. Morningstar Investment Management establishes the allocations using its proprietary asset classifications. If alternative classification methods are used, the allocations may not meet the asset allocation targets. The Morningstar name and logo are registered marks of Morningstar, Inc. Morningstar Investment Management is not affiliated with TD Ameritrade or TD Ameritrade Investment Management.

About the TD Ameritrade Affluent Investors Survey
A 10-minute online survey was conducted with 1,056 American adult investors with at least $250,000 in investable assets by True North Market Insights, between March 16, 2018 and March 19, 2018, on behalf of TD Ameritrade Holding Corporation. The statistical margin of error for the total sample of 1,056 American adults within the target group is +/- 2.6 percent. TD Ameritrade and True North Market Insights are separate and unaffiliated firms and are not responsible for each other’s services or policies.

Brokerage services provided by TD Ameritrade, Inc., member FINRA ( (

Source: TD Ameritrade Holding Corporation

1Personalized Portfolios and other advisory services are offered through TD Ameritrade Investment Management, LLC, a registered investment advisor affiliate of TD Ameritrade, Inc. (“TD Ameritrade”) and a subsidiary of TD Ameritrade Holding Corporation.
2 For Personalized Portfolios clients selecting SMAs, a separate sub-advisor fee may apply.

TD Ameritrade Holding Corporation
For Media:
Becky Niiya, 402-574-6652
Director, Corporate Communications
For Investors:
Jeff Goeser, 402-597-8464
Director, Investor Relations

Source: TD Ameritrade Holding Corporation

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