Home
View stock information
Denise Karkos, Chief Marketing Officer

As Chief Marketing Officer, Denise Karkos is responsible for the overall management of TD Ameritrade's marketing and advertising to the Long-term Investor, Trader, and Advisor segments.

In this role, she leads segment strategy, brand and advertising, social media and content marketing, marketing analytics, marketing technology and operations, and corporate communications. She serves as a member of the company's Senior Operating Committee, which shapes the strategic focus of the organization. Karkos has also served as Managing Director of Brand and Advertising and Managing Director of Retail segment strategy within the firm.

Prior to joining TD Ameritrade in 2010, Karkos spent four years with TD Bank as the Senior Vice President of Marketing Planning. In this role, she managed the Retail marketing strategy and helped grow the business organically and through acquisitions.

She had early career experience in media planning and buying with a focus on digital at Initiative Media, Hill Holliday, and Digitas. Karkos also drove broader marketing strategies, focusing on advertising, CRM, branding, and partnership marketing at L.L.Bean, Outside Television, and VIA.

Karkos was elected as a new member of the Ad Council's Board of Directors in 2016. Throughout her career, she has received multiple marketing honors, including an Adweek Brand Genius and a Clio, as well as numerous Webby, ADDY, and Financial Communications Society (FCS) awards. Her more recent accolades include a 2015 Advertising Women of New York Changing the Game Award in the Paradigm Shift category and a 2016 Cojones Award, presented to her at South by Southwest.

Karkos received a bachelor's degree in Marketing from the University of Notre Dame.