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Lule Demmissie, Managing Director, Investment Products and Guidance

Lule Demmissie is responsible for strategic development and analysis of investment products and guidance for TD Ameritrade.

Demmissie was most recently with Morgan Stanley Smith Barney, working for eight years in its managed money business area. Demmissie designed and launched Morgan Stanley's non-discretionary Advisory product, which raised over $12 billion in assets within its first two years. She also played a key role in the strategic development of Morgan Stanley's other investment product offerings.

Demmissie also has several years of experience with J.P. Morgan and Merrill Lynch, along with a strong background in client services, product development and product management.

Demmissie earned an MBA from Columbia Business School and also holds a CIMA® designation from the Investments & Wealth Institute (formerly known as the Investment Management Consultants Association, or IMCA).