OMAHA, Neb.--(BUSINESS WIRE)--
Despite a heavy focus on the state of the economy as we enter the new
year, just 32 percent of Americans will make a New Year's resolution to
improve their financial situation in 2013, according to a new 2013
Outlook Survey released by TD Ameritrade, Inc. ("TD Ameritrade"), a
brokerage subsidiary of TD Ameritrade Holding Corporation (NYSE:AMTD).
While half of respondents said 2012 was a tough year financially,
overall, Americans said they still prefer to make health-related
resolutions (42%) over money-related resolutions (16%). The top three
New Year's resolutions for 2013 are related to health (50%),
self-improvement (41%) and work/life balance (41%).
"Living through a difficult economic environment means people are forced
to focus on their financial health every single day—it's bigger than a
once-a-year goal. So, it makes sense that people turn their focus to
personal well-being when resolving to make changes in the new year,"
said Carrie Braxdale, managing director, investor services, TD
Ameritrade. "Making financial goals and taking actionable steps to
achieve them is something we should all do throughout the year."
Regardless of the type of resolution made, few manage to stick with them
throughout the year. Nearly 80 percent of respondents believe they will
be somewhat likely to, very likely to, or will definitely achieve the
goals they set for 2013. But the reality is just 20 percent will
completely achieve their goals if the success rate seen in 2012 repeats
itself.
The survey uncovered a common recipe for achieving New Year's
resolutions. In 2011, those who set and met a goal of improving their
financial situation in 2012 reported the following top reasons for
reaching their objective:
-
Setting realistic/achievable goals
-
Having a plan and sticking to it
-
Tracking progress
-
Remaining positive, regardless of challenges faced
TD Ameritrade's website
offers a number of free resources that can help investors start the new
year off right, including:
-
WealthRuler™
retirement calculator that can help you examine your retirement plans
-
Amerivest®
Portfolios, which can help you develop a diversified portfolio to
fit your needs and help you pursue your retirement goals
-
Access to a network of knowledgeable, independent third-party
registered investment advisors (RIAs) through the TD Ameritrade AdvisorDirect™
program.*
-
Access to Life
2.0™, an educational resource that provides investors with
tailored financial guidance and support based on life stage.
For more information on TD Ameritrade's investor surveys, visit www.amtd.com
or follow the Company on Twitter, @TDAmeritradePR.
AMTD-G
About TD Ameritrade Holding Corporation
Millions of
investors and independent registered investment advisors (RIAs) have
turned to TD Ameritrade's (NYSE: AMTD) technology,
people
and education
to help make investing and trading easier to understand and do. Online
or over the phone. In a branch or with an independent RIA. First-timer
or sophisticated trader. Our clients want to take control, and we help
them decide how—bringing Wall Street to Main Street for more than 36
years. TD Ameritrade has time and again been recognized
as a leader in investment services. Please visit TD Ameritrade's newsroom
or www.amtd.com
for more information.
Brokerage services provided by TD Ameritrade, Inc., member FINRA (http://www.finra.org)
SIPC (www.SIPC.org)
/NFA (www.nfa.futures.org).
About Amerivest Investment Management, LLC
Amerivest is an
investment advisory service of Amerivest Investment Management, LLC, a
registered investment advisor. Brokerage services provided by TD
Ameritrade, Inc. TD Ameritrade, Inc. and Amerivest Investment
Management, LLC are both wholly owned subsidiaries of TD Ameritrade
Holding Corporation. Amerivest is a trademark of TD Ameritrade IP
Company, Inc. Amerivest provides non-discretionary and discretionary
advisory services for a fee. Risks applicable to any portfolio are those
associated with its underlying securities. For more information, please
see the Amerivest
Disclosure Brochure (ADV Part 2).
All investments involve risk, including loss of income payments and loss
of principal. Past performance does not guarantee future results. There
is no assurance that the investment process will consistently lead to
successful investing. Asset allocation and diversification do not
eliminate the risk of experiencing investment losses.
About the 2013 Outlook Survey
An online survey was conducted
among N=1,000 Americans 18+ years old from November 16-17, 2012, by Head
Research on behalf of TD Ameritrade, Inc. Sample was drawn from major
regions in proportion to the U.S Census. The statistical margin of error
for overall survey results in this study is +/- 3% (assumes panelists do
not differ from non-panelists, and respondents do not differ from
non-respondents). This means that, in 19 out of 20 cases, survey results
for questions based on all survey respondents (N=1,000) will differ by
no more than 3% in either direction from what would have been obtained
by measuring the opinions of all adult Americans.
About Head Research
Head
Research is a division of Head Solutions Group (U.S.) Inc., a
leading market research partner for Financial Services companies in
North America. With offices in New York, Toronto, and Montreal, Head
delivers the deep customer insights that increase institutional
knowledge and propel business action.
*Minimum asset level required. There is no charge or obligation for the
initial consultation with the RIA. Once you select an RIA, you will pay
advisory fees and standard brokerage fees. Brokerage transactions
executed through TD Ameritrade are subject to standard transaction
charges. You should review an RIA's Form ADV, other applicable advisor
disclosure document(s) and the AdvisorDirect Disclosure and
Acknowledgement Document prior to engaging an RIA. The Form ADV contains
important disclosure information relative to an RIA's services and fees.
RIAs charge an ongoing investment advisory fee for their services. RIAs
will pay TD Ameritrade fees for their participation in the AdvisorDirect
program. Those fees will usually constitute a percentage of the advisory
fees you will pay your RIA. For additional details about the fees paid
to TD Ameritrade and other conflicts of interest, please review the
AdvisorDirect Disclosure and Acknowledgement Document and ask your RIA
about its specific arrangement with TD Ameritrade. You are solely
responsible for evaluating any advisor that you are considering. Please
note: Under no circumstances should participation by a certain RIA in
AdvisorDirect be considered an endorsement or recommendation by TD
Ameritrade for that particular RIA.

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TD Ameritrade Holding Corporation
For Media:
Christina
Goethe, 201-369-8541
Communications & Public Affairs
christina.goethe@tdameritrade.com
On
Twitter @TDAmeritradePR
or
For
Investors:
Jeff Goeser, 402-597-8464
Investor Relations &
Finance
jeffrey.goeser@tdameritrade.com
Source: TD Ameritrade Holding Corporation
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