TD Ameritrade, official sponsor of Team USA, announces results of a
new survey of U.S. Olympic athletes
OMAHA, Neb.--(BUSINESS WIRE)--
U.S. Olympic athletes are trained to go for the gold. And, as it turns
out, their winning attitude transcends sports, impacting their financial
habits as well, according to a new survey
of U.S. Olympic athletes released by TD Ameritrade Holding Corporation
(NYSE: AMTD), official online brokerage sponsor of Team USA.
Sixty-five percent of U.S. Olympians surveyed believe that their
discipline as an Olympic athlete has helped them be more disciplined
with managing their money. If they were to win the lottery only three
percent of U.S. Olympians would use the money to indulge. Forty-two
percent would save or invest it, 32 percent would pay back loans, and 18
percent would give it away to a charity or friends and family.
And, when U.S. Olympians have a goal in mind — whether athletic or
financial in nature — they expect nothing less than success. Of those
U.S. Olympians who have a financial plan, a staggering 99 percent said
they were "confident" that they would reach their goals. In fact, 66
percent of them said they were "highly confident" in their success. This
compares to 54 percent of average Americans who said they were
"confident", and only 22 percent who were "highly confident".1
"Goal setting, belief in your ability to accomplish your goals, and a
systematic, step-by-step plan to reach those goals are inherent parts of
being successful, really in anything you do. In my case, that's fencing,
but I employ the same strategy in many other aspects of my life,
including my finances," said U.S. Olympic fencer Mariel Zagunis, a TD
Ameritrade sponsored athlete.
This optimistic outlook on their financial futures errs more on the
confident side than the average American, but that doesn't mean U.S.
Olympians surveyed wouldn't do anything differently if given the chance
to do so. Lingering effects of the Great Recession weigh on these
athletes just as they do the rest of us. When asked if they could go
back in time before the recession began and do anything differently, 64
percent said they would have saved more overall, and half of U.S.
Olympians said they would have taken more responsibility for managing
their money. The one thing they wouldn't change — for most — was
training. Just 9 percent said they would have spent less on athletic
As a proud sponsor of the United
States Olympic Committee and the 2012
U.S. Olympic Team, TD
Ameritrade encourages Americans to join in its support of Team USA.
One way to do so is by making a donation to the U.S. Olympic Committee,
which goes towards funding America's athletes. To learn more, visit here.
Athletes and investors alike can visit http://www.tdameritrade.com
for straightforward online brokerage guidance and independent, objective
research, to the latest online investing tools and investor education.
254 U.S. Olympic athletes participated in
an online survey between March 8-April 4, 2012. Questionnaire design was
provided by TD Ameritrade, programming and data collection was handled
by Maritz, Inc., and statistical analysis and reporting by Head
Research. Sample was provided to TD Ameritrade from the United States
Olympic Committee in the form of email addresses. Potential respondents
were screened in the survey to determine "competing" or "non-competing"
status, but no one was screened out. The statistical margin of error for
overall results from this study is approximately +/- 5%2,
however, this number could be slightly smaller since the number of U.S.
Olympic athletes is ‘finite' and error ranges around finite populations
differ from the general population. This means that, in 19 out of 20
cases, survey results for each group will differ by no more than 5% in
either direction from what would have been obtained by the opinions of
all U.S. Olympic athletes.
About TD Ameritrade Holding Corporation
investors and independent registered investment advisors (RIAs) have
turned to TD Ameritrade's (NYSE: AMTD) technology,
to help make investing and trading easier to understand and do. Online
or over the phone. In a branch or with an independent RIA. First-timer
or sophisticated trader. Our clients want to take control, and we help
them decide how — bringing Wall Street to Main Street for more than 36
years. An official
sponsor of the 2012 U.S. Olympic Team, TD Ameritrade has time and
again been recognized
as a leader in investment services. Please visit TD Ameritrade's newsroom
for more information. Brokerage services provided by TD Ameritrade,
Inc., member FINRA (www.FINRA.org)
About the USOC
The United States Olympic Committee (USOC) is
recognized by the International Olympic Committee as the sole entity in
the United States whose mission involves training, entering and
underwriting the full expenses for the U.S. teams in the Olympic,
Paralympic, Pan American and Parapan American Games. In addition to
being the steward of the U.S. Olympic Movement, the USOC is the moving
force for support of sports in the United States that are on the program
of the Olympic, Paralympic, Pan American and Parapan American Games. For
more information, visit www.TeamUSA.org.
St. Louis-based Maritz is a sales and marketing
services company, which helps companies achieve their full potential
through understanding, enabling, and motivating employees, channel
partners, and customers. Maritz provides market and customer research,
communications, learning solutions, incentive initiatives, rewards and
recognition, effective meeting, event and incentive travel management
services, and customer loyalty programs. For more information, visit www.maritz.com
or contact us at 1-877-4MARITZ.
About Head Research
Research is a division of Head Solutions Group (U.S.) Inc., a
leading market research partner for Financial Services companies in
North America. With offices in New York, Toronto, and Montreal, Head
delivers the deep customer insights that increase institutional
knowledge and propel business action.
TD Ameritrade Holding Corporation is a sponsor of the U.S.
Olympic Committee and the 2012
U.S. Olympic Team. TD Ameritrade Holding Corporation is separate
from and not affiliated with these entities. Head Research Solutions
Group (U.S.) Inc., Maritz, Inc. and TD Ameritrade Holding Corporation
are separate, unaffiliated companies and are not responsible for each
other's products and services
1 Retirement Reformation Survey, Head Research on behalf of
TD Ameritrade, March 2012.
2 Assumes responders are the
same as non-responders and that panelists are the same as non-panelists
TD Ameritrade Holding Corporation
Communications & Public Affairs
Jeff Goeser, 402-597-8464
Investor Relations &
Source: TD Ameritrade Holding Corporation
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