TD Ameritrade Investor Index Survey Separates Financial "Doers" from
OMAHA, Neb.--(BUSINESS WIRE)--
Parents may play a more vital role than they realize in shaping the
financial attitudes and behaviors of their children according to the
latest Investor Index survey released by TD Ameritrade Holding
Corporation (NASDAQ: AMTD). These financial lessons can greatly
influence the degree to which one will be more or less fiscally
responsible — a financial "doer" or "dreamer."
Doers' Parents Spoke to Them About Money — According to the
survey, 57 percent of "doers" reported that their parents frequently
talked to them about earning money and saving it, compared to 46
percent of "dreamers" who reported the same. More "doers" (77%) also
reported that their parents encouraged them to have a goal and set
money aside, compared to "dreamers" (66%).
Doers' Parents Modeled Good Financial Behavior — And while
teaching financial lessons is important, it's just as critical for
parents to practice what they preach. According to the survey, 74
percent of "doers" reported having parents who not only taught them
the importance of saving for the future, but also led by example,
compared to 64 percent of "dreamers." Seventy-one percent of "doers"
also said that their parents established and stuck to a budget,
compared to just 62 percent of "dreamers."
Financial "doers" are defined as those who have a 401(k), 403(b) or an IRA
and do at least five of the following:
Behave more like a saver than a spender
Live within their means
Automatically deposit money from their monthly income into savings
Have a budget and follow it
Track household expenses
Pay off credit card debt as quickly as possible
Contribute to an employer-sponsored retirement account
Contributed to an IRA in 2010
"Dreamers," on the other hand, are defined as those who do four or fewer
of the above-mentioned behaviors and may or may not have retirement
"Parents have a profound impact on their children in many ways, and
financial matters are no different," said Lule Demmissie, managing
director of investment products and retirement at TD Ameritrade, Inc. a
broker-dealer subsidiary of TD Ameritrade Holding Corporation.
"Emphasizing and exhibiting positive spending and saving habits early in
life can lead to a more disciplined approach to money management in
And disciplined they are. In fact, 78 percent of "doers" consider
themselves to be savers, not spenders, compared to just 33 percent of
"dreamers." The survey also found that the structured behaviors of
financial "doers" translate into other areas of their lives as well. For
80 percent of "doers" get a physical exam once a year, compared to 72
percent of "dreamers"
63 percent of "doers" regularly exercise three to five times a week,
compared to 49 percent of "dreamers"
82 percent of "doers" regularly eat a healthy and balanced diet,
compared to 71 percent of "dreamers"
"Doers" by definition are also more prepared than "dreamers" for
retirement, largely because they are taking proactive steps and planning
ahead. Not surprisingly, the lack of effort by "dreamers" to do the same
has impacted their confidence. While 80 percent of "doers" said they are
confident they will achieve their retirement goals, fewer (59%)
"dreamers" reported the same.
"When it comes to building a nest egg — while there are certainly risks
along the way - you generally get out of it what you put into it,"
Demmissie said. "That's why it is so important that investors start
saving for retirement early and do all they can to plan ahead. Putting
aside small amounts is better than nothing at all. Over time, investors
will see a difference."
Investors seeking to get their long-term financial plans started or back
on track can visit www.tdameritrade.com
for access to a variety of online portfolio
planning and analysis
tools, call TD Ameritrade 24/7 at 800-669-3900, or speak with an
investment consultant at any of the company's 100+ branch
For more information on TD Ameritrade's annual Investor Index survey
series, including key findings, visit www.amtd.com.
These results are based on a survey
conducted by Maritz, Inc. on behalf of TD Ameritrade Holding
Corporation. One thousand five hundred and nine (1,509) adults between
22 and 81 years participated in a telephone survey from July 20 through
August 17, 2011. The margin of error in this survey is ±2.5%. This means
that in 19 cases out of 20, survey results based on 1,509 respondents
will differ by no more than 2.5 percentage points in either direction
from what would have been obtained by seeking the opinions of all adults
living in the United States age 22 through 81. Maritz, Inc. and TD
Ameritrade Holding Corporation are separate, unaffiliated companies and
are not responsible for each other's products and services.
St. Louis-based Maritz is a sales and marketing
services company, which helps companies achieve their full potential
through understanding, enabling, and motivating employees, channel
partners, and customers. Maritz provides market and customer research,
communications, learning solutions, incentive initiatives, rewards and
recognition, effective meeting, event and incentive travel management
services, and customer loyalty programs. For more information, visit www.maritz.com
or contact us at 1-877-4MARITZ.
About TD Ameritrade Holding Corporation
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TD Ameritrade Holding Corporation
Communications & Public Affairs
Jeff Goeser, 402-597-8464
Investor Relations &
Source: TD Ameritrade Holding Corporation
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