TD Ameritrade Named Official Online Brokerage Sponsor of U.S. Olympic Committee, U.S. Olympic Team

OMAHA, Neb.--(BUSINESS WIRE)-- TD Ameritrade Holding Corporation (NASDAQ:AMTD), the U.S. Olympic Committee (USOC) and NBC Olympics today announced TD Ameritrade's sponsorship of the USOC and the 2012 U.S. Olympic Team. TD Ameritrade will be the first-ever USOC partner in the online broker category.

"We make a promise each day to our clients and associates — to relentlessly strive to exceed their expectations," said Fred Tomczyk, president and chief executive officer, TD Ameritrade. "We believe this sponsorship — with an organization whose values so closely mirror our own — is an extension of that promise. We look forward to celebrating and sharing this pride of sponsorship with all of our clients, associates and shareholders."

"TD Ameritrade believes in supporting America's athletes, and in the power and inspiration of their journeys," said USOC CEO Scott Blackmun. "It is a company that upholds the Olympic Ideals in its own industry, and we are happy to have them on board. This agreement ushers in a new era of partnership and cooperation between the USOC and NBC. Working together, we can bring the U.S. Olympic Movement to new audiences and to new heights."

TD Ameritrade's vision to be the better investment firm for today's investor parallels the USOC's mission to support athletes in achieving sustained competitive excellence, to build a better world through sport, and to inspire all Americans.

"We are excited and proud to sponsor the U.S. Olympic Committee and Team USA, and to honor the spirit of continuously striving to be better," continued Tomczyk.

The sponsorship agreement with TD Ameritrade includes a media buy on NBC, the official U.S. broadcaster of the Olympic Games. It marks a first-of-its-kind marketing and media collaboration between NBC Olympics and the USOC, through which the organizations have brought forth an integrated marketing and media package to the corporate marketplace. TD Ameritrade is partnering with MediaVest USA on driving strategy and activation of the program.

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About TD Ameritrade Holding Corporation

TD Ameritrade Holding Corporation (NASDAQ: AMTD), through its brokerage¹ and education² subsidiaries, combines innovative trading technology, easy-to-use and understand trading tools, investment services, investor education and superior client service to create a market-leading financial services experience. Home to Kiplinger's #1 online broker³, the award-winning thinkorswim trading technology⁴, and the respected Investools investor education program, TD Ameritrade provides millions of retail investors, traders and independent registered investment advisors with the tools, service and support they need to help build confidence in today's rapidly changing market environment. For more information and resources for journalists, please visit the TD Ameritrade newsroom at www.amtd.com.

About the USOC

The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games.

¹ TD Ameritrade, Inc., member FINRA (www.FINRA.org) /SIPC (www.SIPC.org) /NFA (www.nfa.futures.org), and TD Ameritrade Clearing, Inc., member FINRA/SIPC

² Investools is an education subsidiary of TD Ameritrade Holding Corporation. Investools does not provide financial advice and is not in the business of transacting trades. Investools, Inc. and TD Ameritrade, Inc. are separate but affiliated companies that are not responsible for each other's services or policies.

³TD Ameritrade was ranked #1 and received an overall score of 5 stars (tied for first place with one other broker), in the Kiplinger's Online Broker Ratings, Kiplinger's Personal Finance, 02/2011. Fourteen brokers were rated in the categories: Costs, Web site usability, Investment choices, Customer service, and Research and tools.

⁴ thinkorswim, prior to joining TD Ameritrade, earned 4.9 stars, the top score, in the category "Trading Technology", and was rated #1 overall online broker in Barron's ranking of online brokers, 3/15/2010. thinkorswim was evaluated versus others in eight total categories, including trade experience, trading technology, usability, range of offerings, research amenities, portfolio analysis and reporting, customer service and education and costs. thinkorswim topped the list in 2006, 2007, 2009, and 2010 with the highest weighted-average score. Barron's is a registered trademark of Dow Jones & Company © 2006—2010

TD Ameritrade Holding Corporation
Kim Hillyer, 402-574-6523
Director, Corporate Communications
kim.hillyer@tdameritrade.com
Jeff Goeser, 402-597-8464
Director, Investor Relations and Finance
jeffrey.goeser@tdameritrade.com

Source: TD Ameritrade Holding Corporation

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