OMAHA, Neb.--(BUSINESS WIRE)--April 12, 2001--Ameritrade Holding Corporation (Nasdaq:AMTD), the brokerage industry's technology leader, today announced significant new enhancements to the Ameritrade customer experience. Ameritrade, Inc., a subsidiary of Ameritrade Holding Corp., launched the Personal Finance Center, Powered by OnMoney. As a complement to Ameritrade's focus on brokerage, this new feature provides self-directed investors customizable decision-making, aggregation and analysis tools.
The Personal Finance Center offers the advanced functionality of OnMoney's financial management tools directly to Ameritrade's customers. Through one convenient site, Ameritrade customers can now manage their personal finances with easy-to-use account consolidation, online bill payment and financial planning tools.
Ameritrade customers will only need one password for all their financial needs. Customers can track all accounts and balances with their financial institutions. The one-of-a-kind Personal Finance Center offers customers the ability to consolidate and manage bank and brokerage accounts, credit card balances and even hotel, credit card and airline rewards.
The site also allows customers to access third-party financial planning tools to prepare taxes online, plan for retirement, save for education and identify and meet insurance, mortgage and loan needs. Screening tools and calculators round out the powerful new features.
"Ameritrade has bundled all the account aggregation and planning tools our customers want into our site," said Pete Ricketts, interim president, Ameritrade, Inc. "Further, we're demonstrating the natural link of OnMoney's tools and features with Ameritrade's focused and deep strategy to provide a premier online brokerage customer experience. Try our new Personal Finance Center and you'll quickly see how easy and convenient we've made it for investors to more thoroughly manage their finances."
Ameritrade is promoting its new "Personal Finance Center, Powered by OnMoney" through a new broadcast and print advertising campaign.
About Ameritrade Holding Corporation (Nasdaq:AMTD)
Ameritrade Holding Corporation (www.amtd.com
) is a pioneer in the online brokerage industry with a 25-year history of providing customers a self-directed approach to brokerage services. The award-winning Company, through its broker/dealer subsidiaries, provides brokerage and clearing services to self-directed individual consumer investors and to financial institutions. This document contains forward-looking statements regarding future events or the future performance of the company. Various factors could cause actual results to differ materially from those anticipated. Readers of this document are advised to check the documents filed by the company with the Securities & Exchange Commission, including Form 10-K and 10-Q for descriptions of risks and uncertainties related to forward-looking statements. OnMoney is a registered trademark of OnMoney Financial Services, Inc. Ameritrade is a registered trademark of Ameritrade Holding Corporation.
CONTACT: Ameritrade, Omaha Donna Kush, 402/827-8931 or At Arnold Public Relations: Philip Nunes, 617/587-8906