Being the Better investment firm for today's investor.
Today, through our many subsidiaries, we offer investing and trading services for more than seven million funded client accounts that total more than $750 billion in assets, investor education services boasting hundreds of thousands of graduates, and custodial services for more than 5,700 independent registered investment advisors (RIAs).
Everything we do starts with a commitment to you
It starts with a devotion to building a better TD Ameritrade employee, or “associate” experience, which not only attracts and retains top talent, but motivates and empowers each of us to do the right thing for our clients.
We’re passionate about the financial world, but more so about people. We take pride in connecting
with our clients inspiring and educating them as they work
toward their financial dreams. In the end, they drive us to be the
better investment firm for today’s investor.
And, when our clients are successful, TD Ameritrade is successful. That’s good news for our associates, our clients and our shareholders.
The work we do serves to meet two primary
Maintain a leadership position
TD Ameritrade clients place, on average, more than 450,000 trades each day – some of the largest volume in the industry, and our proprietary trading platforms are consistently rated highly by third parties. We are committed to ongoing innovation, client education, and maintaining outstanding service levels to keep our competitive edge in a fast-moving market.
Be a premier asset gatherer
We are committed to continually optimizing our marketing, sales and service efforts targeting long-term investors and independent RIAs to better position us for the future and broaden our revenue model, making us less reliant upon activity in the markets.