TD AMERITRADE History

1996 November – TransTerra Co. becomes Ameritrade Holding Corporation.

May – The Company launches eBroker™, a trade name and division of All American Brokers, Inc., an Internet-only broker.

January – Accutrade launches Accutrade® for Windows®, the first online investing system that permits individual investors to engage in program investing and basket trading.
 
1995 Accutrade offers trading via a portable communication device. Company acquires K. Aufhauser & Company, Inc.™.

October – The Company acquires All American
 
1994 Aufhauser is the first brokerage firm to offer Internet trading via its WealthWEB® (August 1994).

Company launches Ceres Securities, Inc.®
 
1988 Accutrade introduces touch-tone telephone trading.