TD AMERITRADE History

2006 - 2001 2000 - 1997 1996 - 1988 1987 - 1971
1987 The Company becomes TransTerra Co., the holding company for AmeriTrade Clearing and the Company's discount brokerages.  
1983 AmeriTrade Clearing, Inc. (formerly AmeriTrade, Inc.) is established as a clearing broker.  
1975 First Omaha Securities, Inc., later named First National Brokerage Services, Inc. and then Accutrade®, Inc., opens its doors as a retail discount stockbrokerage firm.

May – Deregulation of the brokerage industry. Negotiated commissions become available to individual investors. J. Joe Ricketts and his partners start one of the first firms to offer negotiated commissions - later to become known as discount brokerage.		  
1971 The Company is established as a local investment banking firm.