TD AMERITRADE History

2006 - 2001 2000 - 1997 1996 - 1988 1987 - 1971
2000 November – Freetrade is formed as the "virtual" broker operating exclusively over the Internet. Freetrade.com provides commission-free Internet equity market trades and low-cost commission on option orders to the experienced individual investor.

October – Ameritrade Institutional Services (AIS) is offered to investment professionals at one of the lowest commission rates in the industry, charging $8 for Internet equity market orders and stop and limit orders for just $5 more.

June – Ten Bagger Inc., the maker of the BigEasy Investor, a user-friendly stock research product is acquired.

June – OmniSky and Ameritrade allow individuals to retrieve real-time quotes and market information; access their accounts; and place equity orders from their personal digital assistants (PDA) and OmniSky service.		  
1999 December – Ameritrade launches the Online Investor Index, the first daily measurement of the behavior of online investors.

September – Ameritrade announces it will offer extended hours trading.

June – The Company announces a three-for-one stock split.

February – Ameritrade Holding announces a two-for-one stock split.

October – An agreement with Sprint PCS enables customers to access their Ameritrade accounts, place trades and receive stock alerts using the Sprint PCS Wireless Web. The two-way transactional service is the first of its kind via wireless phones.		  
1998 August – Ameritrade introduces Darwin: Survival of the Fittest, the first interactive, CD-ROM-based options trading simulator.

July– Ameritrade Holding announces a two-for-one stock split.

February – Ameritrade Holding conducts its first annual meeting.

January– The clearing firm of Ameritrade Holding changes its name to Advanced Clearing, Inc.

August – Ameritrade partners with PostX to offer the world's first electronic trade confirmations.

July – Ameritrade Holding announces a partnership with Data Broadcasting for Internet-delivered stock quotes.		  
  1997   March – Ameritrade's IPO opens with an initial price of $15 per share (split adjusted: $1.25).

February – Ameritrade Holding Corporation files its registration statement with the SEC with respect to its initial public offering (IPO).

October – Ameritrade Holding launches Ameritrade, Inc., incorporating the most popular features of Aufhauser, Ceres, and eBroker in one firm and offering breakthrough pricing of $8 Internet trades.

April – Ameritrade Holding announces the development of OnMoney®, an Internet-based financial services mall.