We believe every Associate should:

• Treat others with courtesy, respect and professionalism
• Value diverse backgrounds, thoughts and ideas
• Inspire and encourage each other to reach our full potential
• Recognize exceptional performance and celebrate our successes
• Understand everything we do reflects on our brand and reputation
• Give our time and energy to strengthen our communities

Associates should always:

• Be honest, straightforward and responsible
• Provide the utmost security for clients
• Be accountable for our actions
• Have the courage to express alternative viewpoints in a professional and positive manner
• Keep confidential matters confidential
• Provide transparency and reliability for all client interactions
• Protect and conserve resources to sustain our environment

We must constantly:

• Share information and keep each other informed
• Show mutual respect and genuine appreciation
• Clarify roles and expectations
• Hold each other accountable
• Motivate others to do their best
• Leverage the strengths of our partners
• Work across business lines to build "Better" experiences

To build client relationships, we must:

• Understand and address client needs
• Always ask, "How will this affect the client?"
• Listen to and act on client feedback
• Actively pursue opportunities to create a "Better" client experience
• Recognize how the quality of our work internally affects the quality of our clients' experience
• Create simple and personalized experiences that build advocates

To succeed, we must:

• Anticipate what our clients value and need better than
  our competition
• Have a bias for action
• Solve problems creatively
• Apply new thinking, methods and tools to build solutions and
  seize opportunities
• Take intelligent risks in the best interests of our clients, building on what works and learning from what doesn't
• Always strive to find a better way to grow our business and build client advocacy